Nova Publishers
My Account Nova Publishers Shopping Cart
HomeBooksSeriesJournalsReference CollectionseBooksInformationSalesImprintsFor Authors
  Top » Catalog » Books » Social Issues » My Account  |  Cart Contents  |  Checkout   
Quick Find
Use keywords to find the product you are looking for.
Advanced Search
What's New? more
Novel Systems and Applications in Clean Energy
Shopping Cart more
0 items
Shipping & Returns
Privacy Notice
Conditions of Use
Contact Us
01.Possible Selves: Theory, Research and Applications
02.Communicating Prejudice: An Appreciative Inquiry Approach
03.Economic Freedom: Causes and Consequences
04.Handbook of Organizational Citizenship Behavior: A Review of ‘Good Solder’ Activity in Organizations
05.Biosocial Criminology: Challenging Environmentalism’s Supremacy
06.Personality Down Under: Perspectives from Australia
07.Engineering Perspectives of Human Society: Application of Control Theory, Game Theory, and Information Theory to Social Phenomena
08.Civic Engagement and Service Learning in a Metropolitan University: Multiple Approaches and Perspectives
09.The Phoenix of Natural Disasters: Community Resilience
10.Urban Sustainability and Governance: New Challenges in Nordic-Baltic Housing Policies
Notifications more
NotificationsNotify me of updates to The Man Brand: Why Public Campaigns Hide Half of Intimate Partner Violence
Tell A Friend
Tell someone you know about this product.
The Man Brand: Why Public Campaigns Hide Half of Intimate Partner Violence
Retail Price: $95.00
10% Online Discount
You Pay:

Authors: Jean Jaymes West (California State University, Bakersfield School of Business & Public Administration, Department of Management & Marketing, Bakersfield, CA, USA) 
Book Description:
This book explores public perceptions, often reinforced by public service advertising campaigns, of stereotypes tied to violence—which frequently portray men only as the aggressor, the abuser, or the perpetrator, and women only as vulnerable, helpless victims. What is even more disturbing is that research suggests that the abuse of men is often viewed by the public as a “joke.” It is hard for the public and law enforcement to perceive of males as “victims,” as that is not part of the public perception of the “man brand.” This research investigates exactly what that public perception of the “man brand” is—and why public beliefs tied to gender stereotypes might be inaccurate—as well as what hinders a full understanding and public acknowledgement of the true nature of that “brand.” This work takes a progressive first step in expanding a complete understanding of what reinforces stereotypes tied to gender and intimate partner violence. (Nova)

We’ve partnered with Copyright Clearance Center to make it easy for you to request permissions to reuse Nova content.
For more information, click here or click the "Get Permission" button below to link directly to this book on Copyright Clearance Center's website.

Table of Contents:


Chapter 1. Review of Literature (pp. 1-14)

Chapter 2. Current Images of Male Roles in the 21st Century (pp. 15-22)

Chapter 3. Validation of Public Perceptions of Gender Stereotypes (pp. 23-38)

Chapter 4. The Hidden Half of Intimate Partner Violence Today: Gender Equal Violence (pp. 39-48)

Chapter 5. Feminist Perceptions of Intimate Partner Violence (pp. 49-52)

Chapter 6. Female Aggressors in the Workplace: Bullying is Violence (pp. 53-56)

Chapter 7. The Backlash of Progress: A Justice System Gone Too Far (pp. 57-64)

Chapter 8. Perspectives on Effects of Media and Advertising (pp. 65-98)

Chapter 9. Balancing the Gender Equation (pp. 99-104)

Chapter 10. Conclusions and Implications for Future Research: What Can We Do Now? (pp. 105-116)

References (pp. 117-142)

About the Author (pp. 143-144)

Index (pp. 145)

Total Pages: 151

      Social Issues, Justice and Status
   Binding: Softcover
   Pub. Date: 2018 - February
   ISBN: 978-1-53613-301-1
   Status: AV
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
Special Focus Titles
01.Peter Singer’s Ethics: A Critical Appraisal
02.Sexism: Past, Present and Future Perspectives
03.Body and Politics: Elite Disability Sport in China
04.Childhood and Adolescence: Tribute to Emanuel Chigier, 1928-2017
05.Renal Replacement Therapy: Controversies and Future Trends
06.Food-Drug Interactions: Pharmacokinetics, Prevention and Potential Side Effects
07.Terrorism and Violence in Islamic History and Theological Responses to the Arguments of Terrorists
08.International Event Management: Bridging the Gap between Theory and Practice
09.The Sino-Indian Border War and the Foreign Policies of China and India (1950-1965)
10.Tsunamis: Detection, Risk Assessment and Crisis Management
11.Sediment Watch: Monitoring, Ecological Risk Assessment and Environmental Management
12.Self-Regulated Learners: Strategies, Performance, and Individual Differences

Nova Science Publishers
© Copyright 2004 - 2018

The Man Brand: Why Public Campaigns Hide Half of Intimate Partner Violence