Selling Organic Foods Through Conventional Retail Stores (pp. 105-150)
Authors: (Shahidul Islam, MacEwan University and Varghese Manaloor, University of Alberta)
Abstract: Organic foods, once produced and consumed in small amounts by
specific groups of producers and consumers, have now become
mainstream, and nearly all conventional retail stores have some organic
food items in their shelves. Such conventionalization in the organic food
industry, from production to retail, initiated confusion among producers
and consumers alike. This chapter reviews existing literature on the
impact of conventionalization of organic foods on the industry itself. It
examines the reasons for large corporate businesses to become involved
in the organic food industry and what potential consequences such
conventionalization may result in. Potential market power, development
of organic certification system and growth of international trade made
organic food industry lucrative to large corporate businesses. The
potential impacts, however, are mixed- from increasing consumer
shopping convenience, knowledge and affordability to compromising
organic integrity and endangering small organic farmers.
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