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Consumer Decision-Making Process for Organic Food (pp. 53-78) $100.00
Authors:  (Jyoti Rana, DAVCentenary College)
Although much research has been conducted to define and explain
the consumer buying decision process for organic food, the current
understanding is less than desirable. Most consumer research has focused
on cognitive processing that happens immediately prior to purchase. But
sometimes the consumer buys organic food frequently and repeatedly. In
that case the previous experience plays an important role in buying this
To better understand the purchase dynamics for organic food, this
chapter includes the explanation of steps of the buying decision making
process, factors influencing buying decisions and some examples from
literature review for organic food.
It also includes an example based on primary data to make this
process clearer. 

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Consumer Decision-Making Process for Organic Food (pp. 53-78)