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The Symbol and the Reason: An Introduction to Public Relations
Retail Price: $95.00
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Editors: Luke Strongman (Senior Lecturer, Communications, The Open Polytechnic of New Zealand, New Zealand)
Book Description:
This book is a critical and practical guide to the aspects of public relations in the everyday business world. It explores key thematical trends and developments within the public relations and reputation management fields. Public relations is essential to any business or organisational entity; it is a part of what they do in performing their function and it is a part of what helps them to perform their function. Pubic relation is what links organisations’ values and products to their stakeholders as well as to the market and social drivers that sustain them. Public relations practitioners are change-merchants. That is, they like to shift public opinion and bring about new attitudes and behaviours. Including chapters that discuss issues such as crisis management, negotiation, networking, and branding, this book delves beneath the surface activity to reveal the theory behind the practice. This will be an accessible, interesting book that will appeal to broaden general readership, including a wide variety of everyday business viewpoints. (Imprint: Novinka).

Table of Contents:
Preface

Chapter One: ‘Two Way Street’: Public Relations in Context

Chapter Two: ‘When to Be Exact and When to Be Aspirational’: Messaging Focus

Chapter Three: ‘When I Used to Be You and You Used to Be Me’: Negotiating Skills

Chapter Four: ‘Dude! Be reasonable’: Truth and Credibility

Chapter Five: ‘In the Zone’: Ethics and Relationships

Chapter Six: ‘Hey, Whose Side Are You on Anyway?’: Advocacy and Persuasion

Chapter Seven: ‘Jack and the Bean Stalk’: Crisis Management

Chapter Eight: ‘Shades of Grey (and Green)’: Corporate Citizenship

Chapter Nine: ‘Image or Reality?’: Branding and Reputation

Chapter Ten: ‘Square Pegs and Round Holes’: Intangible Value

Chapter Eleven: ‘An Endless Instance’: Making Meaning in Mediated Messages

Chapter Twelve: ‘Joining the Dots’: Networking Skills in Public Relations

Index

   Series:
      Media and Communications - Technologies, Policies and Challenges
   Binding: Softcover
   Pub. Date: 2017 - 4th Quarter
   ISBN: 978-1-53612-487-3
   Status: AN
  
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
  
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03.The Ghost of Achilles
04.Suicide: A Global View on Suicidal Ideation among Adolescents
05.Leadership: Promoting Leadership and Intrapersonal Development in University Students
06.Psychosocial Needs: Success in Life and Career Planning
07.Cardiotoxicity of Chemotherapeutic Agents
08.Central Regulation of Growth: Morphological and Functional Considerations
09.Macedonia: Social, Political and Economic Issues
10.Snails: Biodiversity, Biology and Behavioral Insights
11.Ecological and Biogeochemical Cycling in Impacted Polar Ecosystems
12.Control and Prevention of American Foulbrood in Honey Bees

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The Symbol and the Reason: An Introduction to Public Relations