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Social Marketing: Global Perspectives, Strategies and Effects on Consumer Behavior
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Editors: W. Douglas Evans, Ph.D. (Professor of Prevention and Community Health & Global Health, The George Washington University, Milken Institute School of Public Health, Washington, DC, USA)
Book Description:
This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesize recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors' to illustrate those developments through a series of case studies. (Imprint: Nova)


Book Review

"New technologies are such an integral part of today’s social marketing programs. Dr. Evans’s book will be a great resource for those working in challenging contexts, a tool for helping them translate theory into practice. Well done." - Reviewed by Kim Longfield, Director, Strategic Research and Evaluation, Population Services International, Eashington, DC

This book has also been reviewed by:

Michael L. Hecht, MD, Distinguished Professor of Communication Arts and Sciences, Penn State University, President, REAL Prevention LLC. To read the review, click here.



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Table of Contents:
Preface pp.vii-ix

Social Marketing Research Paradigm
(W. Douglas Evans, The George Washington University, Milken Institute School of Public Health, Washington, DC, USA)pp.1-14

Behavioral Economics and Social Marketing: Toward Integrated Approaches to Behavior Change
(Alec Ulasevich, Director, Social Science Research, EurekaFacts)pp.35-64

The Framework for Corporate Social Responsiveness and Public Perceptions of Undertakings by Companies Insights from Uganda
(Vincent Bagire, John Bosco Kakooza, Grace Nalweyiso, Immaculate Tusiime, Department of Business Administration, Makerere University Business School – Kampala, Uganda)pp.65-80

Social Marketing and New Media Technologies
(W. Douglas Evans, The George Washington University, Milken Institute School of Public Health, Washington, DC, USA)pp.81-90

Social Marketing to Support Adoption, Evaluation, and Continuous Improvement of Health Information Technologies in Clinical Care
(Lila J. Finney Rutten, Robert D., Patricia E., Jon Ebbert, Sarah M. Greene, Larissa Nekhlyudov, James W. Dearing, cience of Healthcare Delivery, Mayo Clinic, Rochester, MN, USA, and others)pp.91-108

Development of a Theory-Driven, Web-Based Behavioral Change Support System for Environmentally Friendly Mobility Behavior
(Sebastian Bamberg, Grit Behrens, Minja Bergmeyer, Katrin Brewitt, Michael Papendick, Jonas Rees, Jacek Zielinski, University of Applied Sciences Bielefeld, and University Bielefeld, Department of Social Psychology)pp.109-120

Understanding of Public Service Advertisements among Chinese Children
(Kara Chan, Anqi Huang, Department of Communication Studies, Hong Kong Baptist University, Hong Kong, China)pp.121-146

How is Social Media used to Promote Youth Wellbeing? An Examination of Twitter use among National Mental Health Organisations
(Ann Dadich, Aila Khan, School of Business, University of Western Sydney, Penrith, New South Wales, Australia)pp.147-178

Social Marketing Programs in Brazil: Metrics and Social Media Approaches
(Paulo Ricardo dos Santos Meira, Cristiane Pizzutti dos Santos, Marketing Analyst at the Federal Senate of Brazil, Professor of Instituto Legislativo Brasileiro – ILB – Brazil, and others)pp.179-196

Applying Segmentation to Social Marketing Breastfeeding Behaviour
(Oliva Maria Dourado Martins, Arminda Maria Finisterra do Paço, Ricardo Gouveia Rodrigues, Institute of Higher Studies of Fafe, Fafe, Portugal, and other)pp.197-198

Index pp.199-208

   Series:
      Marketing and Operations Management Research
   Binding: Softcover
   Pub. Date: 2017 - 1st Quarter
   Pages: 7x10 - (NBC-HS)
   ISBN: 978-1-63485-780-2
   Status: AV
  
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
  
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Social Marketing: Global Perspectives, Strategies and Effects on Consumer Behavior