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Media Anthology: A Critical Reader – Visualising Mass Media from a Macro Perspective
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Editors: Theophilus Kofi Gokah (Manipal University Dubai [MUD], School of Media & Communication, International Academic City, Dubai, UAE)
Book Description:
Understanding the conceptual relationship between the building blocks of media and communication is important not just for one's knowledge, but for what works in practice. This is important especially as societies become complex. From its macro-perspective, Media Anthology sees both media and communication landscapes as experiencing dramatic changes since the introduction of social media. It helps the reader to scope and digest trending issues presented within the field of mass media and communication. For students of media and communication, this book opens an array of information. And to the practitioner, it introduces an opportunity to locate and fuse practice with professionalism in a dynamic and contested field like media and communication. (Imprint: Nova)

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Table of Contents:
pp. vii

pp. xi

Chapter 1: Towards a Non-Postcolonial Ontology of the Media in Developing Countries
(Rajesh Sampath, Heller School for Social Policy and Management, Brandeis University, Waltham, MA, USA)
pp. 1-16

Chapter 2: The Impact of ASMR on Social Media Generation
(Fran Apprich, Dean, School of Communication and Media Studies, Health and Environment, Canadian University Dubai, UAE)
pp. 17-26

Chapter 3: The Irony of the Indian Education System Portrayed in the Novel of Chetan Bhagat: Five Point Someone
(Saheel Iqbal, Lajwanti Kishnani, Vipul Parmarthi, School of Engineering, Birla Institute of Technology and Science, Pilani – Dubai, UAE)
pp. 27-38

Chapter 4: Virality of the Male Gaze: The Selfie and Commodification of Women
(Meena T Pillai, Director, Centre for Cultural Studies, Director, School of English and Foreign Languages, University of Kerala, Trivandrum, India)
pp. 39-48

Chapter 5: Comparison of Crime Solving Procedures Between Indian and Western Television Crime Shows
(Revathy Rajan, Manipal University Dubai, School of Media and Communications, Dubai, UAE)
pp. 49-62

Chapter 6: Celebrity Endorsements on Youth Buying Behaviour
(Kanika Mathur, Manipal University Dubai, School of Media & Communication, Dubai, UAE)
pp. 63-76

Chapter 7: Behind the Turntables in a Desert: Experiencing EDM Culture in Dubai
(Seidon Alexis, School of Media & Communication, Manipal University Dubai, UAE)
pp. 77-88

Chapter 8: The Representation of Nature, Gender Roles & Post-colonial Mediators in Pocahontas (1995) and Princess Mononoke (1997)
(Hansabye Luximan, School of Media & Communication, Manipal University Dubai, UAE)
pp. 89-102

Chapter 9: Cultural Appropriation and the Misrepresentation of People of Colour (PoC) in Mainstream Hollywood Movies
(Sayema Wasi, Manipal University Dubai, School of Media & Communication, UAE)
pp. 103-120

Chapter 10: Mad Marketing: The Bollywood Business in the UAE
(Disha Dadlani, Manipal University Dubai, School of Media and Communication, Dubai, UAE)
pp. 121-134

Chapter 11: Trolling & Online Aggression: A Review of Underlying Conflicts and Varied Definitions
(Lippy Ramchandani, Manipal University Dubai, School of Media & Communication, UAE)
pp. 135-150

Chapter 12: Rebirth of Vampire Imageries in the 21st Century: An Appraisal
(Suha Sabith, School of Media and Communication, Manipal University Dubai, UAE)
pp. 151-160

Chapter 13: Gratification of the Self: Reasons Behind the Phenomenon of ‘Retweeting’
(Sabir Haque and Seena Biju, Department of Media & Communication, Manipal University, Dubai, UAE)
pp. 161-172

Chapter 14: Ethical Theory and Social Media
(Abderrahmane Azzi, College of Communication, University of Sharjah, Sharjah, UAE)
pp. 173-184

pp. 185-200

About the Editor
pp. 201-202

pp. 203

      Media and Communications - Technologies, Policies and Challenges
   Binding: Hardcover
   Pub. Date: 2016 - 2nd Quarter
   Pages: 6x9 - (NBC-C)
   ISBN: 978-1-63484-931-9
   Status: AV
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
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Media Anthology: A Critical Reader – Visualising Mass Media from a Macro Perspective