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Globalization and Partnerships: Features of Business Alliances and International Cooperation
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Editors: Jacques-Marie Aurifeille and Serge Svizzero (Univ. de La Reunion); Clement A. Tisdell (Univ. of Queensland)
Book Description:
Subject Scope: Management, (marketing, organisation, business strategy) and Economics (macroeconomics, microeconomics, industry economics, managerial economics, economic development and international economics, political economics)

Growing economic globalisation has increased international business competition and international economic interdependence. From this perspective, many firms have formed business partnerships and most nations have had to re-evaluate their economic interdependence. This book explores changes that have occurred or have been proposed in this regard. It provides new insights into business partnerships and international economic interdependence, given growing economic globalisation, and explores the managerial and socio-economic consequences of those ideas.

The contributions in this book have been divided into four parts. Those in Part II concentrate on the specification of partnerships and reasons for business partnerships in the context of a globalisation. The idea of global networks in which some "hard" and "soft" forms of partnerships would appear and mix is introduced and discussed according to the partners involved (nations, unions, firms and consumers) and the economic activities (whether tangible or abstract).
Globalisation also has a number of consequences for business coordination, in particular when they are based on outsourcing strategies in which cost reduction is balanced with knowledge transfers. These are amongst the issues explored in Part III.

The difficulty to monitor and predict the effects of global partnerships tends to increase the importance of cultural and psychological variables such as trust and commitment. Therefore the role of attitudes and perceptions is very important. Whatever the agreement and the conjoined management among partner firms, the attitude of the other agents can produce asymmetric affects on these firms and considerably bias their partnership strategy. Such biases are particularly likely from consumers. Their attitude towards globalisation is not the only bias that may occur. Their loyalty is also an important issue in a globalising world, particularly in the service sector where lots of partnerships have been made on a global scale (eg banks, airlines, leisure). These are amongst the relationship marketing issues explored in Part IV.
In Part V, the factors introduced in the previous chapters are considered from a regional and cultural perspective, where nations and regions themselves are engaged in global partnership. In this context, discrepancy often develops between the domestic and the international globalisation strategies, as well as between the capital and labour markets. The resulting complexity is particularly problematic for the developing and peripheral economies. Novel insights about partnership emerge, as studied in this concluding part of the book.

Table of Contents:
Chapter Availability

Individual chapters are available for $25 each by sending an email to Nova will provide the chapter for your easy downloading or send it as an email attachment if you prefer.


Part I Introduction

Chapter 1 - Globalisation and partnerships: an overview; pp. 3-7
(J-M Aurifeille, S. Svizzero and C. Tisdell)

Part II Globalization And Partnerhips: Towars A Global Network

Chapter 2 - Business partnerships in a globalising world: economic considerations; pp. 11-23
(Clem Tisdell, The University of Queensland.)

Chapter 3 - Globalisation: the end of industrial relations;
pp. 25-38
(Jacques Rojot, University of Paris II.)

Chapter 4 - Extending the mind and body of the firm through global partnerships; pp. 39-46
(Ian Wilkinson, University of New South Wales and Louise Young, University of Technology, Sydney.)

Chapter 5 - Networks, tacit knowledge, and innovation; pp. 47-59 (Gordon Boyce, Queensland University of Technology.)

Chapter 6 - Comparison of decision-problem solving methods for global supply chains; pp. 61-83
(Gillian Johnston and Marilyn Healy, Queensland University of Technology.)

Part III Business To Cooperation

Chapter 7 - Partnerships in remote services: the cost of call centres on Reunion Island; pp. 87-107
(Christine Jaeger and Jean-Louis Peaucelle, University of La Reunion)

Chapter 8 - Dyadic analyses of international business relationships; pp. 109-123
(Jacques-Marie Aurifeille University of La Reunion and Christopher John Medlin, University of Adelaide)

Chapter 9 - Trust or predictability in international small business partnerships?; pp. 125-139
(Marilyn Healy and Gillian Johnston, Queensland University of Technology.)

Chapter 10 - An assessment of the role of trust and satisfaction in global business partnership; pp. 141-163
(R.R. Ramsaram-Fowdar and M.N.S. Labiche, The University of Mauritius.)

Part IV Relationship Marketing

Chapter 11 - A structural model of consumer's sensitivity to globalisation; pp. 167-178
(Stéphane Manin and Virginie Villeneuve-Anaudin, University of La Reunion.)

Chapter 12 - The effect of globalisation on the image of partner brands; pp. 179-192
(Sinove Marde, Melissa Caid, Romain Cally, University of La Reunion.)

Chapter 13 - Consumer segmentation for globalising firms;
pp. 193-201
(Jacques-Marie Aurifeille, University of La Reunion, Christopher John Medlin, The University of Adelaide, Jaime Gil-Lafuente, university of Barcelona.)

Chapter 14 - Contract-based loyalty programs: arranging partnerships to achieve strategic business objectives in global markets;
pp. 203-224
(Sanjai K. Parahoo, The University of Mauritius, Jacques-Marie Aurifeille, University of La Reunion and Sanjeev K. Sobhee, The University of Mauritius.)

Part V Regional And Cultural Studies Of Interdependence

Chapter 15 - Implications of the causal link between exports and economic growth for globalisation of the Mauritian economy;
pp. 227-235
(Sanjeev K. Sobhee, The University of Mauritius.)

Chapter 16 - The insular and the global: understanding Mauritius’ industrial dynamics; pp. 237-249
(Michael Dimou, University of La Reunion.)

Chapter 17 - Economic globalisation and foreign direct investments in South-West Indian Ocean: Are the usual determinants still relevant?; pp. 251-264
(Isabelle Soubaya, University of La Reunion.)


   Binding: Hardcover
   Pub. Date: 2007
   ISBN: 1-60021-636-6
   Status: AV
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
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Globalization and Partnerships: Features of Business Alliances and International Cooperation