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Networking as an American Sport Psychology Doctoral Student: Creating and Marketing Your Personal Brand (pp. 285-294) $45.00
Authors:  Scott Barnicle and Damon Burton
Abstract:
The field of applied sport and performance psychology is booming. More graduate
education programs are emerging, attracting increasing numbers of qualified students,
and growing the exposure and knowledge base of the field (Quinn, 2011). Coupled with a
strong theoretical and research foundation, applied sport psychology consulting
experiences are vital to developing well-rounded professionals in the field (Balague,
2011). Guided by the three fundamentals of positive relationships, exchange
relationships, and positive self-efficacy, Network Theory (Turnbull, Ford, and
Cunningham, 1996) can provide graduate students with the opportunities and experiences
in which to practice their applied sport psychology skills. Future applied sport
psychology consultants will need to mesh their academic foundation with solid business,
marketing, advertising, and branding skills and techniques to grow their personal
consulting brand as well as the field of sport psychology. This article provides theorydriven
practical applications of Network Theory for sport psychology students whose
goal is to enhance their depth of knowledge through applied sport psychology consulting
experiences. 


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Networking as an American Sport Psychology Doctoral Student: Creating and Marketing Your Personal Brand (pp. 285-294)