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Psychology of Loyalty $130.00
Editors: Luther B. Miller and Wilbur C. Moore
Book Description:
In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women. (Imprint: Nova)

Table of Contents:
Preface

'Conditioned Loyalty' and Military 'Strategic Refusal': The Military and Political Psychology of Loyalty
(Udi Lebel, Department of Sociology and Anthropology, Ariel University, Israel, and Samaria and Jordan Rift R&D Center, Israel)

The Problem of Loyalty in Greedy Institutions
(Abby Peterson, Sara Uhnoo, Department of Sociology and Work Science, University of Gothenburg, Göteborg, Sweden)

Loyalty under Stress: The Communal Psychology of Loyalty to a Place
(Miriam Billig, Department of Sociology and Anthropology, Ariel University, Israel, and Samaria and Jordan Rift R&D Center, Israel)

The Power of Popularity: An Empirical Pilot Study of the Relationship of Social Media Brand Community Activity with On-Line Consumer Behavior
(Arthur J. O’Connor, Pace University’s Lubin School of Business, New York, NY, USA)

Every Man for Himself! A Review of Shopping Loyalty Differences Between Men and Women
(Deborah J. C. Brosdahl, Department of Retailing, University of South Carolina, Columbia, SC, USA)

Index

   Series:
      Psychology of Emotions, Motivations and Actions
   Binding: ebook
   Pub. Date: 2013
   Pages: 6x9 - (NBC-R)
   ISBN: 978-1-62618-573-9
   Status: AN
  
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
  
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Psychology of Loyalty