A Media Reflection Phase II: Implementation and Evaluation of a Media Intervention Combating Mass Media’s Influence on the Cycle of Disadvantage and Disability (p. 389-403)
Authors: Rasaan Jones, Elaine Archie Booker and Tabia Henry Akintobi
Abstract: This project was an enhancement of a media curriculum that focuses on the subject of teen dating violence (TDV)/ intimate partner abuse (IPA), self-worth and the cycle of disadvantage (CDD) model. This manuscript documents implementation and evaluation. The educational program (intervention) was pilot tested to evaluate feasibility and impact among the target group using two methods of program evaluation: process and impact. Methods: Twenty-one high school students in metropolitan Atlanta participated in a pilot test of the media intervention. The intervention group received the enhanced media curriculum over a two day period. At the end of the intervention, 8 of the 21 participants were selected to be a part of a focus group to provide qualitative data regarding the evaluation questions. Results: The use of TDV/IPA case studies in the media was a useful approach for this intervention. The focus group identified emotional and verbal abuse as potential causes of physical abuse in a teen dating relationship. Impact evaluation suggests an increase in perceived risk of being in a TDV/IPA relationship among the focus group participants. However, some teens were already aware of media influences on aggressive behaviors and could identify media messages. Conclusions: The intervention highlights some positive outputs for project feasibility and impact. Coping with verbal abuse emerged as an important aspect of resisting unhealthy teen relationships and is a key outcome of this evaluation. A pilot test evaluation was necessary but limited the assessment of reliability of the results.