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Product Strategy and Six Sigma: Challenges, Convergence and Competence
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Authors: Dr. Rajagopal (Monterrey Institute of Technology and Higher Education, ITESM, Mexico City, Mexico), Amritanshu Rajagopal (Six Sigma Black Belt, AXA, Mexico) 
Book Description:
Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow vision. Often such myopic management strategies drive firms far short of their goals. Many firms choose their markets and strategies for the wrong reasons, relying on everything from the top managerial decision. A better approach in developing product strategy is to understand customer and market behavior as well as develop a scientific vision on managing product-market co-dependency. Among various methods of product strategy development, customer centric and market oriented approaches are common. The scientific approach that is popularly used by principal multinational companies include Six Sigma towards improving the process of product development, positioning and post-launch services. This book presents contemporary theoretical issues and applied strategies on product management. (Imprint: Nova)

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Table of Contents:
Foreword

Preface

Chapter 1. Understanding Product pp.1-8

Chapter 2. Product-Mix pp.9-18

Chapter 3. Product Design pp.19-32

Chapter 4. Product Life Cycle Management pp.33-54

Chapter 5. Product Planning pp.55-66

Chapter 6. Product Portfolio Management pp.67-88

Chapter 7. Product Strategy Perspectives pp.89-104

Chapter 8. Seasonality Effect pp.105-112

Chapter 9. Product Management and Customer Satisfaction pp.113-126

Chapter 10. Convergence of Six Sigma pp.127-168

Cases: pp.169-170

Case 1- Crimson Nector: Marketing Policy for New Generation Products pp.171-184

Case 2- Nutricos: Marketing New Products in Latin American Markets amidst Rival Competition in the Cosmetics Industry pp.185-200

Case 3- Coca-Cola Femsa: Business Performance and Strategy Development pp.201-214

Case 4- Managing Production and Sales in Less Known Market Environment pp.215-228

About The Authors pp.229-230

Index pp.231-242

   Series:
      Business Issues, Competition and Entrepreneurship
   Binding: Hardcover
   Pub. Date: 2011 - 2nd quarter
   Pages: 242.pp
   ISBN: 978-1-61761-604-4
   Status: AV
  
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
  
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Product Strategy and Six Sigma: Challenges, Convergence and Competence