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Persuasion On-Line and Communicability: The Destruction of Credibility in the Virtual Community and Cognitive Models
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Authors: Francisco V. Cipolla-Ficarra (HCI Lab – F&F Multimedia Communic@tions Corp, Bergamo, Italy) 
Book Description:
In the era of quality in interactive communications, persuasion is an implicit attribute in the human-computer interaction process and the human-computer interface design. Persuasion avails itself of the new technologies to modify the behaviour of the potential users of the on-line and off-line interactive systems. This new book focuses on its presence in the on-line systems aimed at university education. Consequently, a series of techniques and heuristic methods to unveil the persuasion practiced on-line for the last eight years in a European university context is presented.




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Table of Contents:
1. INTRODUCTION;pp. 1-3

2. TECHNIQUES AND METHODS,pp. 5-7

3. MODELS AND GUIDELINES FOR INTERACTIVE DESIGN,pp. 9-16

4. FROM HUMAN-COMPUTER COMMUNICATION TO HUMAN-COMPUTER INTERACTION,pp. 17-23

5. PERSUASION: MAIN VARIABLES OF COMMUNICATION IN THE VIRTUAL COMMUNITY,pp. 25-27

6. PERSUASION COMPLEXITY: DYNAMIC PERSUADER AND INTERACTIVE PERSUADED PERSON,pp. 29-32

7. PERSUASION, EDUCATION AND NEW TECHNOLOGIES,pp. 33-41

8. LESSON LEARNED AND CONCLUSION,pp. 43-44

INDEX

   Series:
      Computer Science, Technology and Applications
   Binding: Softcover
   Pub. Date: 2011
   Pages: 6 x 9
   ISBN: 978-1-61668-268-2
   Status: AV
  
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
  
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Persuasion On-Line and Communicability: The Destruction of Credibility in the Virtual Community and Cognitive Models