Nova Publishers
My Account Nova Publishers Shopping Cart
HomeBooksSeriesJournalsReference CollectionseBooksInformationSalesImprintsFor Authors
            
  Top » Catalog » Books » My Account  |  Cart Contents  |  Checkout   
Quick Find
  
Use keywords to find the product you are looking for.
Advanced Search
What's New? more
Advances in Medicine and Biology. Volume 127
$250.00
Shopping Cart more
0 items
Information
Shipping & Returns
Privacy Notice
Conditions of Use
Contact Us
Notifications more
NotificationsNotify me of updates to Customer Relations
Tell A Friend
 
Tell someone you know about this product.
Customer Relations
Retail Price: $110.00
10% Online Discount
You Pay:

$99.00
Editors: Victoria J. Farkas
Book Description:
Customer relations is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P. Fiske's relational models framework to construct their relationships with service organizations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.
(Imprint: Nova)

Table of Contents:
Preface

Alan P. Fiske’s Relational Models Framework: Applications to Customers’ Relationships with Service Marketers, pp. 1-36
(Velitchka D. Kaltcheva, Robert D. Winsor, Anthony Patino, Loyola Marymount University, Los Angeles, California)

Measuring Corporate CRM Strategy: Its Model, Methodology, and Application, pp. 37-71
(Hyung-Su Kim, Department of Industrial & Management Engineering, Hansung University, Seoul, Korea)

Inter-Organizational Social Capital as Relationship Investments: An Empirical Investigation of the Effects on Customers’ Relationship Satisfaction, pp. 73-93
(Mariachiara Colucci, Manuela Presutti, Department of Management, University of Bologna, Bologna, Italy)

Customer Value Analysis: A Two-Stage Data Mining Approach, pp. 95-113
(Ching-Tzu Tsai, Chih-Fong Tsai, Chia-Sheng Hung, Department of Business Administration, National Chung Cheng University, Taiwan, and others)

Customer Relations and Loyalty-Based Segmentation: A B2B Approach in the Tourism Industry, pp. 115-128
(Irene Gil-Saura, María-Eugenia Ruiz-Molina, Beatriz Moliner-Velázquez, Marketing Department, University of Valencia, Valencia, Spain)

Pros and Cons of Long-Term Customer Relationships, pp. 129-141
(Christina Öberg, Linköping University, Department of Management and Engineering, Linköping, Sweden)

Involvement as Market Creation: A New Way to Consider Customer Relations, pp. 143-150
(Johan Gaddefors, Alistair R. Anderson, Swedish University of Agricultural Sciences, Uppsala, Sweden, and others)


Index pp.151-158

   Series:
      Business Issues, Competition and Entrepreneurship
   Binding: Hardcover
   Pub. Date: 2011
   Pages: 158.pp
   ISBN: 978-1-61761-210-7
   Status: AV
  
Status Code Description
AN Announcing
FM Formatting
PP Page Proofs
FP Final Production
EP Editorial Production
PR At Prepress
AP At Press
AV Available
  
Special Focus Titles
01.Looking Upwards: Stars in Ancient and Medieval Cultures
02.Iranians in the Minds of Americans
03.Gleanings in the West of Ireland: Annotated Edition
04.Cystic Tumors of the Pancreas
05.Normalization, Enjoyment and Bodies/Emotions: Argentine Sensibilities
06.Genius, Creativity and Madness
07.The New Age of the Confederacy: Trump and the Surge in National Disunity
08.Social Media: Practices, Uses and Global Impact
09.The Wetlands of India
10.Geomagnetosphere and Coupling Phenomena, Volume I: Solar Wind/IMF Coupling with Geomagnetosphere/Ionosphere
11.Turbochargers and Turbocharging: Advancements, Applications and Research
12.Completion and Unification of Quantum Mechanics with Einstein's GR Ideas, Part II: Unification with GR

Nova Science Publishers
© Copyright 2004 - 2017

Customer Relations